Jay-Z collaborates with cannabis company, Caliva as brand strategist

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LOS ANGELES, CA - FEBRUARY 09: (EDITORS NOTE: Retransmission with alternate crop.) Beyonce and Jay-Z attend 2019 Roc Nation THE BRUNCH on February 9, 2019 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Roc Nation )

Jay-Z collaborates with cannabis company, Caliva as brand strategist

Shawn “Jay-Z” Carter has ventured into a long term partnership with cannabis company, Caliva as the Chief Brand Strategist.

The rapper was unveiled as a partner on Caliva’s official Instagram handle: @gocaliva on the 9th of July, 2019.

He will also work on social issues through the partnership and push economic participation of people returning from incarceration through job training.

The post reads: “Shawn “JAY-Z” Carter enters into long-term partnership with Caliva, named Chief Brand Strategist. To learn more, visit caliva.com.”

“Jay-Z called the company “the best partners for this endeavor.” He continued: “Anything I do, I want to do correctly and at the highest level.

With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor.

We want to create something amazing, have fun in the process, do good and bring people along the way.”

Finally, his role with the brand will consist of driving creative direction, outreach efforts and strategy for the brand.

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